1) “Geo targeted” specific locations like a mall. 2) Have your business Facebook page “like” the Facebook pages of local companies. Interact socially on those pages even if it’s just…
How your staff approaches referrals can become second nature by asking patients their opinion, and if it’s positive, then asking for that all-important new patient referral. Dental consultants universally agree…
1. Testing: Much of marketing involves testing, which is a fancy word for trial and error. Try different marketing actions to see what produces the best ROI. What will work…
“Create a ruckus!” Those were Seth Godin’s words in a podcast interview I listened to. It reminded me why his message is so compelling. And how creating your own “ruckus”…
Much of marketing involves testing which is a fancy word for trial and error. My dad was considered Madison Avenue’s top copywriter back in the day. One of the original…